{"id":37727,"date":"2025-10-06T15:41:59","date_gmt":"2025-10-06T13:41:59","guid":{"rendered":"https:\/\/mtp.global\/es\/?page_id=37727"},"modified":"2026-04-21T12:38:48","modified_gmt":"2026-04-21T10:38:48","slug":"pruebas-de-usabilidad","status":"publish","type":"page","link":"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/pruebas-de-usabilidad\/","title":{"rendered":"Pruebas de usabilidad"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap fullsize'  style='height: 701px; max-width: 1410px; margin: 0 auto;'  ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mxzpa-5b67f60eefd496f292bd3bcce9fd8837\">\n.avia-section.av-mxzpa-5b67f60eefd496f292bd3bcce9fd8837{\nbackground-color:#EDEEF0;\nbackground-image:unset;\n}\n<\/style>\n<div id='main-content'  class='avia-section av-mxzpa-5b67f60eefd496f292bd3bcce9fd8837 main_color avia-section-large avia-no-border-styling  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  intro-aboutmtp arrow-lineup avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37727'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yqs8ke-fc75217df3fb911eda4413cea8159f12\">\n.flex_column.av-yqs8ke-fc75217df3fb911eda4413cea8159f12{\npadding:50px 0 50px 0;\n}\n<\/style>\n<div  class='flex_column av-yqs8ke-fc75217df3fb911eda4413cea8159f12 av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mz6bni-2b675685c85a7ab7879866927b550e07\">\n#top .av_textblock_section.av-mz6bni-2b675685c85a7ab7879866927b550e07 .avia_textblock{\nfont-size:16px;\ncolor:#282B2E;\n}\n<\/style>\n<section  class='av_textblock_section av-mz6bni-2b675685c85a7ab7879866927b550e07 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Las pruebas de usabilidad permiten evaluar de forma directa la facilidad de uso de productos digitales como sitios web, aplicaciones o plataformas, a trav\u00e9s de la interacci\u00f3n con usuarios reales. Este tipo de an\u00e1lisis es clave para comprender c\u00f3mo las personas navegan, interpretan y utilizan una interfaz digital en situaciones reales.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">En MTP dise\u00f1amos y ejecutamos test de usabilidad estructurados, que incluyen la definici\u00f3n del protocolo de prueba, la selecci\u00f3n de usuarios, la realizaci\u00f3n de sesiones observadas, la recopilaci\u00f3n de evidencias y el an\u00e1lisis detallado de resultados.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26x7gou-e89156ea7b2977e78ada69bf995551cf\">\n.avia-section.av-26x7gou-e89156ea7b2977e78ada69bf995551cf{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='valor-aportado'  class='avia-section av-26x7gou-e89156ea7b2977e78ada69bf995551cf main_color avia-section-large 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srcset=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad.jpg 1920w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-300x169.jpg 300w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-1030x579.jpg 1030w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-768x432.jpg 768w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-1536x864.jpg 1536w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-1500x844.jpg 1500w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2025\/10\/mtp_pruebas_usabilidad-705x397.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qg0x26-c9a77ac9f0d3c4c168668959fa0006e4\">\n.flex_column.av-qg0x26-c9a77ac9f0d3c4c168668959fa0006e4{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-qg0x26-c9a77ac9f0d3c4c168668959fa0006e4 av_one_half  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  txtimg-text-conten flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2nw80g-755ee750caf7429e4796b59ad53aaed1\">\n#top .av_textblock_section.av-me2nw80g-755ee750caf7429e4796b59ad53aaed1 .avia_textblock{\nfont-size:18px;\ncolor:#282b2e;\n}\n<\/style>\n<section  class='av_textblock_section av-me2nw80g-755ee750caf7429e4796b59ad53aaed1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Este enfoque proporciona informaci\u00f3n cualitativa y cuantitativa sobre c\u00f3mo interact\u00faan los usuarios con el producto digital, ayudando a detectar problemas que pueden afectar directamente a la conversi\u00f3n, la satisfacci\u00f3n y la eficiencia de uso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la implementaci\u00f3n de pruebas de usabilidad en entornos digitales permite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar problemas de navegaci\u00f3n y comprensi\u00f3n de interfaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detectar puntos de fricci\u00f3n en el user journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validar prototipos y dise\u00f1os antes de su desarrollo final<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar la eficiencia y satisfacci\u00f3n del usuario<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducir costes asociados a redise\u00f1os posteriores<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este tipo de validaci\u00f3n continua contribuye a crear productos digitales m\u00e1s intuitivos, accesibles y alineados con las necesidades reales de los usuarios, mejorando tanto la experiencia como los resultados del negocio.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nzz1b2-3c37cf7f81fc65a0230e33bab8bd1f6b\">\n.avia-section.av-6nzz1b2-3c37cf7f81fc65a0230e33bab8bd1f6b{\nbackground-color:#eff0f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='beneficios-para-tu-empresa'  class='avia-section av-6nzz1b2-3c37cf7f81fc65a0230e33bab8bd1f6b main_color avia-section-large avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37727'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f\">\n#top .hr.hr-invisible.av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f hr-invisible  avia-builder-el-10  el_before_av_one_third  avia-builder-el-first  av-medium-hide av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499\">\n@keyframes av_boxShadowEffect_av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 av_one_third  avia-builder-el-11  el_after_av_hr  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5\">\n#top .av_textblock_section.av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Detecci\u00f3n temprana de errores de dise\u00f1o<\/strong><\/h2>\n<p>Corregimos antes de que inviertas en desarrollo.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679\">\n@keyframes av_boxShadowEffect_av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 av_one_third  avia-builder-el-13  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o827p-d0a4ce960363d55363666fad0c584c1a\">\n#top .av_textblock_section.av-me2o827p-d0a4ce960363d55363666fad0c584c1a .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o827p-d0a4ce960363d55363666fad0c584c1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Mejora de la experiencia de usuario<\/strong><\/h2>\n<p>Definimos interacciones m\u00e1s naturales, eficientes y satisfactorias.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619\">\n@keyframes av_boxShadowEffect_av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 av_one_third  avia-builder-el-15  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o8q5y-232771df806e92f5039809d4ef49af06\">\n#top .av_textblock_section.av-me2o8q5y-232771df806e92f5039809d4ef49af06 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o8q5y-232771df806e92f5039809d4ef49af06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Validaci\u00f3n de decisiones de dise\u00f1o<\/strong><\/h2>\n<p>Aportamos evidencias reales para sustentar mejoras.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-37cztum-7c40dff412af701fa701f902f0ff8343 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37cztum-7c40dff412af701fa701f902f0ff8343\">\n@keyframes av_boxShadowEffect_av-37cztum-7c40dff412af701fa701f902f0ff8343-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-37cztum-7c40dff412af701fa701f902f0ff8343 av_one_third  avia-builder-el-17  el_after_av_one_third  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2\">\n#top .av_textblock_section.av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Incremento de tasas de conversi\u00f3n<\/strong><\/h2>\n<p>Cuantas menos barreras existan, m\u00e1s objetivos cumplidos por los usuarios.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b\">\n@keyframes av_boxShadowEffect_av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2oaco1-776354ca560dd148b6bb09e0fb70d608\">\n#top .av_textblock_section.av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Evidencia para priorizaci\u00f3n<\/strong><\/h2>\n<p>Generamos datos concretos que ayudan a enfocar recursos donde m\u00e1s impacto tienen.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-up7r64-199c9394c5e2c643f62e5062eafb193c\">\n.flex_column.av-up7r64-199c9394c5e2c643f62e5062eafb193c{\nwidth:32%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-up7r64-199c9394c5e2c643f62e5062eafb193c .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-up7r64-199c9394c5e2c643f62e5062eafb193c{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-up7r64-199c9394c5e2c643f62e5062eafb193c av_one_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='faqs-consultoria-ux'  class='avia-section av-lgtgbj-7f2496e4cbe62bde36cc4208c921c4d3 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37727'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo21fvzh-030f095f5fdafa7505751413dd785e3e\">\n#top .av_textblock_section.av-mo21fvzh-030f095f5fdafa7505751413dd785e3e .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-mo21fvzh-030f095f5fdafa7505751413dd785e3e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Preguntas frecuentes sobre pruebas de usabilidad<\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7\">\n#top .togglecontainer.av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7 p.toggler{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n#top .togglecontainer.av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7 p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7 p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7 .toggle_wrap .toggle_content{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n<\/style>\n<div  class='togglecontainer av-mo21p20x-dbb4807d7632b6f3a3bb72634eabcab7 av-minimal-toggle  avia-builder-el-24  el_after_av_textblock  avia-builder-el-last  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mo21he1l-5236c0f58580d6f8ee58248a65bdbd17'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  activeTitle av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 son las pruebas de usabilidad y por qu\u00e9 son esenciales para mi producto digital?\" data-title-open=\"\">\u00bfQu\u00e9 son las pruebas de usabilidad y por qu\u00e9 son esenciales para mi producto digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  active_tc av-title-above' style='display:block;'  itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Las pruebas de usabilidad consisten en observar c\u00f3mo usuarios reales interact\u00faan con tu producto (sitio web, aplicaci\u00f3n, plataforma) para identificar errores, fricciones y barreras que afectan la experiencia. Son esenciales porque permiten:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">detectar problemas antes de la implementaci\u00f3n completa,<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mejorar la satisfacci\u00f3n del usuario,<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimizar conversiones y flujos clave de interacci\u00f3n,<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">ahorrar costes al evitar redise\u00f1os y correcciones tard\u00edas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21ixem-d20c0deaa724417990afdb763fe8f850'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"\u00bfC\u00f3mo se diferencian las pruebas de usabilidad de una auditor\u00eda de UX o accesibilidad?\" data-title-open=\"\">\u00bfC\u00f3mo se diferencian las pruebas de usabilidad de una auditor\u00eda de UX o accesibilidad?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Mientras una auditor\u00eda analiza el producto desde est\u00e1ndares, heur\u00edsticas y buenas pr\u00e1cticas, las pruebas de usabilidad se enfocan en c\u00f3mo usuarios reales interact\u00faan con el producto.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda UX\/accesibilidad: revisa cumplimiento, conformidad, estructura.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prueba de usabilidad: mide efectividad, eficiencia y satisfacci\u00f3n mediante observaci\u00f3n directa.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ambas son complementarias, pero las pruebas aportan evidencia cualitativa y cuantitativa directa del uso real.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21jmxr-eaf45ca4413ed18e7148409f0603588c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\" \u00bfQu\u00e9 incluye un servicio de pruebas de usabilidad completo?\" data-title-open=\"\"> \u00bfQu\u00e9 incluye un servicio de pruebas de usabilidad completo?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Nuestro servicio de pruebas de usabilidad incluye:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definici\u00f3n del protocolo de prueba: perfil de usuarios, tareas, m\u00e9tricas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reclutamiento de usuarios representativos (diversidad de perfiles).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ejecuci\u00f3n de las sesiones (presenciales o remotas), con registro de comportamiento, comentarios y m\u00e9tricas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis de datos y elaboraci\u00f3n de informe con hallazgos y recomendaciones espec\u00edficas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorizaci\u00f3n de mejoras y roadmap de implementaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Seguimiento para validar las mejoras una vez implementadas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21ki9s-791bc8cbef03125acf0884c47707cc68'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 m\u00e9tricas y resultados debo esperar de las pruebas de usabilidad?\" data-title-open=\"\">\u00bfQu\u00e9 m\u00e9tricas y resultados debo esperar de las pruebas de usabilidad?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Las pruebas de usabilidad permiten medir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tasa de \u00e9xito de las tareas: porcentaje de usuarios que completan la tarea sin ayuda.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiempo medio de realizaci\u00f3n: cu\u00e1nto tardan los usuarios en completar las tareas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tasa de error o abandono en tareas clave.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Satisfacci\u00f3n del usuario: mediante encuestas, comentarios o NPS.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Observaciones cualitativas: confusi\u00f3n, frustraci\u00f3n, comentarios espont\u00e1neos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La mejora de estas m\u00e9tricas se traduce en una experiencia m\u00e1s fluida, menor abandono, mejor conversi\u00f3n y fidelizaci\u00f3n de usuarios.<\/span><b><br \/>\n<\/b><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21l5tj-630f43c125d849e70554f291d98a68ef'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"\u00bfCu\u00e1ndo es el mejor momento para realizar pruebas de usabilidad?\" data-title-open=\"\">\u00bfCu\u00e1ndo es el mejor momento para realizar pruebas de usabilidad?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antes del lanzamiento de un producto digital para validar el dise\u00f1o y evitar errores costosos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durante la fase de desarrollo cuando ya existen prototipos interactivos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tras un redise\u00f1o o actualizaci\u00f3n importante para verificar que los cambios mejoran la experiencia.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">En productos existentes con baja conversi\u00f3n, altas tasas de abandono o quejas de usabilidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21m1jk-8ede0ffe6ddd03df92e039c99f27eabc'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"\u00bfCu\u00e1nto tiempo suele durar un proyecto de pruebas de usabilidad y cu\u00e1ntos usuarios se necesitan?\" data-title-open=\"\">\u00bfCu\u00e1nto tiempo suele durar un proyecto de pruebas de usabilidad y cu\u00e1ntos usuarios se necesitan?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La duraci\u00f3n var\u00eda seg\u00fan el alcance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proyecto de baja complejidad (una funcionalidad): 2\u20113 semanas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plataforma media (sitio web completo): 4\u20116 semanas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proyecto complejo (app multiplataforma, varios flujos): 6\u201110 semanas o m\u00e1s.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En cuanto al n\u00famero de usuarios, estudios muestran que 5\u20118 usuarios pueden descubrir el 80\u202f% de los problemas graves, aunque para mayor fiabilidad se recomienda 10\u201115 usuarios o m\u00e1s, sobre todo si se tienen varios perfiles de usuario.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21mre8-d65501f97d9f25815319499f337bb7b7'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 perfiles de usuario deben participar y c\u00f3mo los seleccionamos\" data-title-open=\"\">\u00bfQu\u00e9 perfiles de usuario deben participar y c\u00f3mo los seleccionamos<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Para obtener resultados representativos seleccionamos usuarios seg\u00fan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">perfiles demogr\u00e1ficos (edad, g\u00e9nero, ubicaci\u00f3n)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nivel de experiencia digital (novatos, intermedios, expertos)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dispositivos utilizados (m\u00f3vil, tablet, escritorio)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">inclusi\u00f3n de personas con diversidad funcional (accesibilidad) si aplica.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La selecci\u00f3n adecuada asegura que las pruebas reflejen el uso real en tu mercado objetivo.<\/span><b><br \/>\n<\/b><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21nmdo-d54cfb97b80d88b897b478ca6e372627'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\" \u00bfC\u00f3mo asegurar que los resultados de las pruebas se implementen correctamente?\" data-title-open=\"\"> \u00bfC\u00f3mo asegurar que los resultados de las pruebas se implementen correctamente?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Tras el an\u00e1lisis y la entrega del informe, ofrecemos:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorizaci\u00f3n basada en impacto y coste.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Workshops con el equipo de desarrollo\/dise\u00f1o para alinear mejoras.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento t\u00e9cnico para validar que las mejoras implementadas cumplen los objetivos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e9tricas posteriores para comparar antes y despu\u00e9s de la intervenci\u00f3n.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo21osur-450e817eab854f52755da79f38e05f77'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-9' data-fake-id='#toggle-id-9' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 retorno de inversi\u00f3n puedo esperar al realizar pruebas de usabilidad?\" data-title-open=\"\">\u00bfQu\u00e9 retorno de inversi\u00f3n puedo esperar al realizar pruebas de usabilidad?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' aria-labelledby='toggle-toggle-id-9' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Los beneficios medibles incluyen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n de errores y retrabajos (ahorro de costes).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incremento de conversiones, registros o ventas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejora de la satisfacci\u00f3n y fidelizaci\u00f3n del usuario.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejora de la reputaci\u00f3n digital y disminuci\u00f3n de quejas o abandonos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por ejemplo, empresas que ajustan flujos cr\u00edticos tras pruebas de usabilidad pueden ver mejoras del 15\u201130\u202f% en conversi\u00f3n o reducci\u00f3n de abandono, lo que compensa ampliamente la inversi\u00f3n inicial.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fbbjri-eb736f98437b175cd47371bedcba0ed9\">\n.avia-section.av-4fbbjri-eb736f98437b175cd47371bedcba0ed9{\nbackground-color:#eff0f2;\nbackground-image:unset;\n}\n.avia-section.av-4fbbjri-eb736f98437b175cd47371bedcba0ed9 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#eff0f2;\n}\n<\/style>\n<div id='formulario-contacto'  class='avia-section av-4fbbjri-eb736f98437b175cd47371bedcba0ed9 main_color avia-section-huge avia-no-border-styling  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flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36\">\n#top .av_textblock_section.av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00bfEn qu\u00e9 podemos ayudarte?<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32njujy-d6a91251c363a017665b8f434dc40a94\">\n#top .av_textblock_section.av-32njujy-d6a91251c363a017665b8f434dc40a94 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-32njujy-d6a91251c363a017665b8f434dc40a94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Si necesitas contactar con nosotros puedes rellenar el siguiente formulario.<br \/>\nNos pondremos en contacto contigo lo antes posible.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09\">\n#top .av_textblock_section.av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Los campos marcados con <span style=\"color: #b21532;\">*<\/span> son obligatorios<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39dbke-99cdb38d67a0dd352eee1b6d132789bc\">\n#top .flex_column_table.av-equal-height-column-flextable.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  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Autoclose: 1 -->\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":37401,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37727","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pruebas de usabilidad para aplicaciones | MTP<\/title>\n<meta name=\"description\" content=\"MTP brinda consultor\u00eda UX para mejorar el dise\u00f1o y usabilidad de tus aplicaciones, enfoc\u00e1ndose en la satisfacci\u00f3n del usuario final.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/pruebas-de-usabilidad\/\" \/>\n<meta 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