{"id":37401,"date":"2025-09-10T11:29:40","date_gmt":"2025-09-10T09:29:40","guid":{"rendered":"https:\/\/mtp.global\/es\/?page_id=37401"},"modified":"2026-04-21T12:25:31","modified_gmt":"2026-04-21T10:25:31","slug":"accesibilidad-digital-y-ux","status":"publish","type":"page","link":"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/","title":{"rendered":"Accesibilidad digital y UX"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap fullsize'  style='height: 701px; max-width: 1410px; margin: 0 auto;'  ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tg7reh-353045c045b6a6bcf17e8f347e00fa01\">\n.avia-section.av-1tg7reh-353045c045b6a6bcf17e8f347e00fa01{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='main-content'  class='avia-section av-1tg7reh-353045c045b6a6bcf17e8f347e00fa01 main_color avia-section-large avia-no-border-styling  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-18ij4pl-04ac4a08113965d8beaacfddbc6f921c sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18ij4pl-04ac4a08113965d8beaacfddbc6f921c\">\n.flex_column.av-18ij4pl-04ac4a08113965d8beaacfddbc6f921c{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-18ij4pl-04ac4a08113965d8beaacfddbc6f921c av_one_half  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class='avia-video av-mfdvmnqh-7c010f02d406d6a28f369ef940c992ad avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=4-T1pHyzKig'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"El usuario, en el centro del proceso de dise\u00f1o UX de una web o aplicaci\u00f3n\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/4-T1pHyzKig?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o1ks49-34e37145e70cdce610268f42515b3698\">\n.flex_column.av-o1ks49-34e37145e70cdce610268f42515b3698{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-o1ks49-34e37145e70cdce610268f42515b3698 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  txtimg-text-conten flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfdvn9ka-1fccca4f47feabf32609d489c5dba13c\">\n#top .av_textblock_section.av-mfdvn9ka-1fccca4f47feabf32609d489c5dba13c .avia_textblock{\nfont-size:18px;\ncolor:#282b2e;\n}\n<\/style>\n<section  class='av_textblock_section av-mfdvn9ka-1fccca4f47feabf32609d489c5dba13c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La Accesibilidad Digital y la Experiencia de Usuario (UX) no son solo una cuesti\u00f3n de dise\u00f1o, sino de inclusi\u00f3n, eficiencia y calidad. En MTP ayudamos a crear productos digitales que cualquier persona pueda usar de forma intuitiva, sin barreras y en cualquier contexto, garantizando al mismo tiempo una experiencia fluida y consistente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dise\u00f1ar bien es dise\u00f1ar para todos. Por eso, integramos la accesibilidad desde el origen y la conectamos con la UX para mejorar la usabilidad, el rendimiento del negocio y el cumplimiento de est\u00e1ndares internacionales. El resultado son experiencias digitales m\u00e1s claras, m\u00e1s humanas y m\u00e1s eficaces.<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nzz1b2-4083c39e3148bba7eae57022673fb105\">\n.avia-section.av-6nzz1b2-4083c39e3148bba7eae57022673fb105{\nbackground-color:#eff0f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='soluciones'  class='avia-section av-6nzz1b2-4083c39e3148bba7eae57022673fb105 main_color avia-section-large avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f\">\n#top .hr.hr-invisible.av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f hr-invisible  avia-builder-el-7  el_before_av_one_third  avia-builder-el-first  av-medium-hide av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499\">\n@keyframes av_boxShadowEffect_av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 av_one_third  avia-builder-el-8  el_after_av_hr  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5\">\n#top .av_textblock_section.av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Consultor\u00eda de Accesibilidad Digital<\/strong><\/h2>\n<p>Evaluamos y mejoramos tus productos seg\u00fan normativas internacionales como WCAG o EN 301549, entre otras.<\/p>\n<p>La inclusi\u00f3n no es opcional. Es calidad, reputaci\u00f3n y alcance.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/consultoria-de-accesibilidad-digital\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679\">\n@keyframes av_boxShadowEffect_av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o827p-d0a4ce960363d55363666fad0c584c1a\">\n#top .av_textblock_section.av-me2o827p-d0a4ce960363d55363666fad0c584c1a .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o827p-d0a4ce960363d55363666fad0c584c1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Certificaci\u00f3n de accesibilidad digital <span lang=\"en\">Dinclusive<\/span><\/strong><\/h2>\n<p>Certificamos que tu producto es accesible y cumplidor, con un proceso riguroso y transparente.<\/p>\n<p>La confianza se construye con evidencias. <span lang=\"en\">Dinclusive<\/span> es una garant\u00eda.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/certificacion-de-accesibilidad-digital-dinclusive\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619\">\n@keyframes av_boxShadowEffect_av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 av_one_third  avia-builder-el-12  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o8q5y-232771df806e92f5039809d4ef49af06\">\n#top .av_textblock_section.av-me2o8q5y-232771df806e92f5039809d4ef49af06 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o8q5y-232771df806e92f5039809d4ef49af06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Dise\u00f1o de Experiencia de Usuario (UX)<\/strong><\/h2>\n<p>Creamos interfaces centradas en el usuario, optimizando cada punto de contacto digital.<\/p>\n<p>Una buena Experiencia de Usuario se traduce en efectividad.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/diseno-de-experiencia-de-usuario\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-37cztum-7c40dff412af701fa701f902f0ff8343 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37cztum-7c40dff412af701fa701f902f0ff8343\">\n@keyframes av_boxShadowEffect_av-37cztum-7c40dff412af701fa701f902f0ff8343-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-37cztum-7c40dff412af701fa701f902f0ff8343 av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2\">\n#top .av_textblock_section.av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Consultor\u00eda UX<\/strong><\/h2>\n<p>Analizamos tu producto con ojos cr\u00edticos y proponemos mejoras concretas, alineadas con objetivos de negocio y usuario.<\/p>\n<p>Sin <span lang=\"en\">insights<\/span>, no hay mejora real. Nosotros nos ocupamos de analizarlas.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/consultoria-ux\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b\">\n@keyframes av_boxShadowEffect_av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2oaco1-776354ca560dd148b6bb09e0fb70d608\">\n#top .av_textblock_section.av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Pruebas de usabilidad<\/strong><\/h2>\n<p>Testamos tus productos con usuarios reales para detectar barreras, confusiones y oportunidades de mejora.<\/p>\n<p>Crees que tu aplicaci\u00f3n funciona: nosotros la probamos y lo confirmamos.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/pruebas-de-usabilidad\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qu71c3-120af4d4d30a517c8fd4856f21b300e0\">\n.flex_column.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0{\nwidth:32%;\nmargin-left:0;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-qu71c3-120af4d4d30a517c8fd4856f21b300e0 av_one_third  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top av-hide-on-mobile  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='faqs-consultoria-ux'  class='avia-section av-ph0ms9-f8eaf4d6167f46c6bebab4f49b0f7d22 main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470\">\n#top .av_textblock_section.av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470 .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Preguntas frecuentes sobre <b>Accesibilidad digital y UX<\/b><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93\">\n#top .togglecontainer.av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93 p.toggler{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n#top .togglecontainer.av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93 p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93 p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93 .toggle_wrap .toggle_content{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n<\/style>\n<div  class='togglecontainer av-mo1lpb7u-7ae3bf88ec970bae23f86c6cff399e93 av-minimal-toggle  avia-builder-el-21  el_after_av_textblock  avia-builder-el-last  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mo1limxd-fde93ec422407d12b9b6338bd5077fd5'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  activeTitle av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 es la UX (experiencia de usuario) y por qu\u00e9 es fundamental en los proyectos digitales?\u00bfQu\u00e9 es la consultor\u00eda UX?\" data-title-open=\"\">\u00bfQu\u00e9 es la UX (experiencia de usuario) y por qu\u00e9 es fundamental en los proyectos digitales?\u00bfQu\u00e9 es la consultor\u00eda UX?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  active_tc av-title-above' style='display:block;'  itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La UX o experiencia de usuario es el conjunto de percepciones, emociones y respuestas que tiene un usuario al interactuar con un producto o servicio digital, ya sea una p\u00e1gina web, una aplicaci\u00f3n m\u00f3vil o un software corporativo. No se trata \u00fanicamente del dise\u00f1o visual, sino tambi\u00e9n de la usabilidad UX, la accesibilidad, la eficiencia de las tareas y la satisfacci\u00f3n general.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Invertir en una buena UX significa ofrecer a los usuarios un entorno digital donde puedan navegar sin obst\u00e1culos, encontrar lo que buscan de manera r\u00e1pida y disfrutar de un recorrido intuitivo. Esto repercute directamente en m\u00e9tricas clave como la tasa de conversi\u00f3n, la retenci\u00f3n de clientes y la fidelizaci\u00f3n.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lj4mn-eed4958160c7fb890634a0c9d3bc1630'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\" \u00bfCu\u00e1l es la diferencia entre UX y UI?\" data-title-open=\"\"> \u00bfCu\u00e1l es la diferencia entre UX y UI?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Aunque a menudo se confunden, UX (User Experience) y UI (User Interface) son disciplinas complementarias:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX se enfoca en la experiencia del usuario, en c\u00f3mo fluye dentro de la plataforma, c\u00f3mo percibe la navegaci\u00f3n, la accesibilidad digital y la facilidad de uso.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">UI se centra en el dise\u00f1o visual y en los elementos de interacci\u00f3n: botones, tipograf\u00edas, colores, iconos y distribuci\u00f3n gr\u00e1fica.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Un dise\u00f1o digital exitoso requiere integrar ambas \u00e1reas: sin un buen dise\u00f1o de interfaz, la experiencia puede resultar poco atractiva; sin una buena estrategia de UX, la interfaz, por muy est\u00e9tica que sea, no ser\u00e1 funcional.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1ljlcw-32158e062cf132ad76485db43ac7bb8b'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\" \u00bfQu\u00e9 significa la Accesibilidad Digital y c\u00f3mo mejora la experiencia del usuario?\" data-title-open=\"\"> \u00bfQu\u00e9 significa la Accesibilidad Digital y c\u00f3mo mejora la experiencia del usuario?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La Accesibilidad Digital consiste en garantizar que todas las personas, incluidas aquellas con discapacidades visuales, auditivas, cognitivas o motoras, puedan usar y comprender una plataforma digital sin barreras.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Aplicar accesibilidad en UX no solo cumple con normativas internacionales (como las WCAG), sino que tambi\u00e9n ampl\u00eda la base de usuarios, refuerza la reputaci\u00f3n de la marca y mejora la experiencia del usuario en general. Por ejemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluir subt\u00edtulos en v\u00eddeos beneficia a personas con discapacidad auditiva y a quienes navegan sin sonido.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Contrastes adecuados en colores facilitan la lectura a usuarios con visi\u00f3n reducida y mejoran la legibilidad para todos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lk5sx-8874798975d496d24b24300f61e7aa61'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\" \u00bfQu\u00e9 beneficios aporta un an\u00e1lisis UX en el dise\u00f1o digital?\" data-title-open=\"\"> \u00bfQu\u00e9 beneficios aporta un an\u00e1lisis UX en el dise\u00f1o digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">El an\u00e1lisis UX es un proceso que estudia c\u00f3mo los usuarios interact\u00faan con una plataforma digital, detectando puntos de fricci\u00f3n y \u00e1reas de mejora.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Algunos de los beneficios clave son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar errores en el recorrido del usuario que afectan la conversi\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir la usabilidad UX y el nivel de accesibilidad digital.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtener datos reales sobre c\u00f3mo los usuarios completan tareas espec\u00edficas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reducir costos en fases de desarrollo corrigiendo problemas antes de la implementaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> En definitiva, un buen an\u00e1lisis UX permite construir experiencias m\u00e1s fluidas, accesibles y rentables.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lllui-47d55481e67133987c3ddd7d8b3f9444'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 aporta un experto en UX a un proyecto digital?\" data-title-open=\"\">\u00bfQu\u00e9 aporta un experto en UX a un proyecto digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Un experto en UX es un profesional especializado en dise\u00f1ar experiencias digitales centradas en el usuario. Su rol no es \u00fanicamente est\u00e9tico, sino estrat\u00e9gico y metodol\u00f3gico.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Entre sus principales aportes est\u00e1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar investigaci\u00f3n de usuarios para entender necesidades reales.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir personas y customer journeys que orienten el dise\u00f1o.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollar wireframes y prototipos que reflejen soluciones efectivas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducir pruebas de UX y test de usuario UX para validar decisiones con usuarios reales.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrar la accesibilidad digital desde las primeras fases del proyecto.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Un experto en UX garantiza que el desarrollo digital no solo funcione, sino que ofrezca experiencias memorables, inclusivas y rentables.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lmw71-01cdc06272c75c2135296018be5b01a1'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 incluyen los servicios UX de una empresa especializada?\" data-title-open=\"\">\u00bfQu\u00e9 incluyen los servicios UX de una empresa especializada?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Los servicios UX abarcan todo el ciclo de dise\u00f1o y validaci\u00f3n de la experiencia digital. Una empresa UX o empresa de UX puede ofrecer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda UX y an\u00e1lisis UX de sitios o aplicaciones existentes.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigaci\u00f3n de usuarios mediante entrevistas, encuestas y observaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prototipado y desarrollo UX con interfaces centradas en accesibilidad y usabilidad.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pruebas de UX con usuarios reales para validar hip\u00f3tesis.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test de usuario UX para medir la eficiencia, satisfacci\u00f3n y comprensi\u00f3n de la plataforma.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implementaci\u00f3n de principios de Accesibilidad Digital.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> De esta forma, los servicios UX permiten que cada interacci\u00f3n digital sea m\u00e1s intuitiva, inclusiva y alineada con los objetivos de negocio.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lnhrh-c41b9c274d84be16d8d3c96a9bd223b7'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\" \u00bfC\u00f3mo se realizan las pruebas de UX y los test de usuario UX?\" data-title-open=\"\"> \u00bfC\u00f3mo se realizan las pruebas de UX y los test de usuario UX?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Las pruebas de UX y los test de usuario son metodolog\u00edas esenciales para validar un dise\u00f1o digital antes de lanzarlo. El proceso suele incluir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecci\u00f3n de un grupo de usuarios representativos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definici\u00f3n de tareas espec\u00edficas (por ejemplo: completar un formulario, comprar un producto, encontrar una informaci\u00f3n concreta).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observaci\u00f3n y an\u00e1lisis de c\u00f3mo los usuarios interact\u00faan con el prototipo o el sitio real.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registro de problemas, frustraciones o puntos de confusi\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Implementaci\u00f3n de mejoras basadas en los hallazgos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Estas pruebas garantizan que la plataforma final ofrezca una experiencia de usuario UX \u00f3ptima, reduciendo riesgos y maximizando la satisfacci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lo4zt-d67899a030a762ab4bc7f146f9a125dc'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\" \u00bfPor qu\u00e9 la usabilidad UX es clave para el \u00e9xito digital?\" data-title-open=\"\"> \u00bfPor qu\u00e9 la usabilidad UX es clave para el \u00e9xito digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La usabilidad UX mide lo f\u00e1cil que resulta para un usuario aprender, usar y recordar c\u00f3mo funciona una plataforma digital. Una usabilidad deficiente provoca abandono, frustraci\u00f3n y p\u00e9rdida de clientes, mientras que una buena usabilidad se traduce en:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menor curva de aprendizaje.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiempos de tarea m\u00e1s cortos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor satisfacci\u00f3n del usuario.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Incremento en conversiones y ventas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> La usabilidad es, junto con la accesibilidad digital y la experiencia del usuario, uno de los pilares de cualquier proyecto digital exitoso.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1looz0-f2d0256fa42eea779b4d8afd7fa8cf11'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-9' data-fake-id='#toggle-id-9' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 es la experiencia UX y c\u00f3mo se diferencia de la experiencia del usuario tradicional?\" data-title-open=\"\">\u00bfQu\u00e9 es la experiencia UX y c\u00f3mo se diferencia de la experiencia del usuario tradicional?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' aria-labelledby='toggle-toggle-id-9' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La experiencia UX es un concepto m\u00e1s amplio que la simple experiencia del usuario en un momento puntual. Incluye todos los aspectos del recorrido: desde la primera impresi\u00f3n al visitar una web, hasta la interacci\u00f3n con el soporte t\u00e9cnico despu\u00e9s de la compra.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> La experiencia UX busca que todo este proceso sea fluido, coherente y positivo, considerando factores emocionales, cognitivos y t\u00e9cnicos.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mo1lp9k5-9a49c3b324c71cee94c28a9f65dbf800'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-10' data-fake-id='#toggle-id-10' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-10' data-slide-speed=\"200\" data-title=\"\u00bfPor qu\u00e9 contratar una empresa UX o empresa de UX?\" data-title-open=\"\">\u00bfPor qu\u00e9 contratar una empresa UX o empresa de UX?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-10' aria-labelledby='toggle-toggle-id-10' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Contar con una empresa de UX especializada aporta un equipo multidisciplinar que combina dise\u00f1o, investigaci\u00f3n, psicolog\u00eda, accesibilidad y tecnolog\u00eda.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Entre sus ventajas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Procesos estandarizados de investigaci\u00f3n y dise\u00f1o.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahorro de tiempo y costos al identificar problemas en etapas tempranas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor garant\u00eda de cumplir con normativas de accesibilidad digital.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de m\u00e9tricas clave: tasa de conversi\u00f3n, tiempo de permanencia, satisfacci\u00f3n del cliente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> En definitiva, una empresa UX no solo mejora el dise\u00f1o de tu sitio o aplicaci\u00f3n, sino que potencia la relaci\u00f3n entre tus usuarios y tu marca.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='itgovernance'  class='avia-section av-av_section-01070422a64d40b3b613cb1411bb7596 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  temp_txt_img_box avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-f5edf9e74b3871755b7f5891d19c0289\">\n.flex_column.av-av_one_half-f5edf9e74b3871755b7f5891d19c0289{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-f5edf9e74b3871755b7f5891d19c0289 av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  txtimg-text-conten first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e\">\n#top .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-24  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00bfPor qu\u00e9 elegir MTP?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-238d9a4e973a6153b4b6d9c0aedbe6b6\">\n#top .hr.av-av_hr-238d9a4e973a6153b4b6d9c0aedbe6b6{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-238d9a4e973a6153b4b6d9c0aedbe6b6 .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-av_hr-238d9a4e973a6153b4b6d9c0aedbe6b6 hr-custom  avia-builder-el-25  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mo8h9rhw-cff874cc4d200c297c5040378fcc2f72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Elegir MTP para accesibilidad digital y UX significa construir experiencias que funcionan mejor para todos los usuarios y para el negocio:<\/span><\/p>\n<ul>\n<li><b>Dise\u00f1o centrado en las personas<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Creamos experiencias intuitivas, accesibles y coherentes, adaptadas a diferentes perfiles, capacidades y contextos de uso.<\/span><\/li>\n<li><b>Accesibilidad integrada desde el inicio<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Incorporamos criterios WCAG y buenas pr\u00e1cticas de accesibilidad desde las primeras fases de dise\u00f1o y desarrollo.<\/span><\/li>\n<li><b>UX orientada a resultados<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Optimizamos la experiencia de usuario para mejorar la conversi\u00f3n, la retenci\u00f3n y la eficiencia en el uso de los productos digitales.<\/span><\/li>\n<li><b>Cumplimiento y calidad asegurados<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Ayudamos a cumplir normativas internacionales como WCAG o EN 301 549, reduciendo riesgos legales y t\u00e9cnicos.<\/span><\/li>\n<li><b>Mejora continua basada en datos y testing<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Validamos decisiones de dise\u00f1o con pruebas de usabilidad, an\u00e1lisis UX y evaluaci\u00f3n con tecnolog\u00edas asistivas.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-406c37df367e1ab51e254a070049ab86\">\n.flex_column.av-av_one_half-406c37df367e1ab51e254a070049ab86{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-406c37df367e1ab51e254a070049ab86 av_one_half  avia-builder-el-27  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo8h8xf8-492d2368edfac948d5c53f68388c62a8\">\n.avia-image-container.av-mo8h8xf8-492d2368edfac948d5c53f68388c62a8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo8h8xf8-492d2368edfac948d5c53f68388c62a8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo8h8xf8-492d2368edfac948d5c53f68388c62a8 av-styling- avia-align-center  avia-builder-el-28  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-40233 avia-img-lazy-loading-not-40233 avia_image ' src=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance-300x225.jpg\" alt='' title='home_digital_business_assurance'  height=\"225\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance-300x225.jpg 300w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance-768x575.jpg 768w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance-705x528.jpg 705w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance.jpg 930w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fbbjri-cf451b538e4c44517cf78bfa005ad701\">\n.avia-section.av-4fbbjri-cf451b538e4c44517cf78bfa005ad701 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='formulario-contacto'  class='avia-section av-4fbbjri-cf451b538e4c44517cf78bfa005ad701 main_color avia-section-huge avia-no-border-styling  avia-builder-el-29  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107\">\n#top .flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nmargin-top:0;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107 av_one_full  avia-builder-el-30  el_before_av_one_fourth  avia-builder-el-first  first no_margin flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36\">\n#top .av_textblock_section.av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00bfEn qu\u00e9 podemos ayudarte?<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32njujy-d6a91251c363a017665b8f434dc40a94\">\n#top .av_textblock_section.av-32njujy-d6a91251c363a017665b8f434dc40a94 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-32njujy-d6a91251c363a017665b8f434dc40a94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Si necesitas contactar con nosotros puedes rellenar el siguiente formulario.<br \/>\nNos pondremos en contacto contigo lo antes posible.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 av_one_fourth  avia-builder-el-33  el_after_av_one_full  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7 av_one_half  avia-builder-el-34  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09\">\n#top .av_textblock_section.av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Los campos marcados con <span style=\"color: #b21532;\">*<\/span> son obligatorios<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39dbke-99cdb38d67a0dd352eee1b6d132789bc\">\n#top .flex_column_table.av-equal-height-column-flextable.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-39dbke-99cdb38d67a0dd352eee1b6d132789bc av_one_fourth  avia-builder-el-37  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":4555,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37401","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accesibilidad Digital y Experiencia UX | MTP<\/title>\n<meta name=\"description\" content=\"La accesibilidad digital y UX de MTP garantiza interfaces inclusivas, usables y alineadas con normativas para experiencias universales y de calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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