{"id":37401,"date":"2025-09-10T11:29:40","date_gmt":"2025-09-10T09:29:40","guid":{"rendered":"https:\/\/mtp.global\/es\/?page_id=37401"},"modified":"2026-05-21T23:42:25","modified_gmt":"2026-05-21T21:42:25","slug":"accesibilidad-digital-y-ux","status":"publish","type":"page","link":"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/","title":{"rendered":"Accesibilidad digital y UX"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap fullsize'  style='height: 701px; max-width: 1410px; margin: 0 auto;'  ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ng3et5-c70ea26c85f7cda95123de7bd00a90a8\">\n.avia-section.av-1ng3et5-c70ea26c85f7cda95123de7bd00a90a8{\nbackground-color:#ecedef;\nbackground-image:unset;\n}\n<\/style>\n<div id='que-es'  class='avia-section av-1ng3et5-c70ea26c85f7cda95123de7bd00a90a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  temp_txt_img_box avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5fspsvt-77307086b845eedf17c2d498642bd56c sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fspsvt-77307086b845eedf17c2d498642bd56c\">\n.flex_column.av-5fspsvt-77307086b845eedf17c2d498642bd56c{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-5fspsvt-77307086b845eedf17c2d498642bd56c av_one_half  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class='avia-video av-4oz4zzt-f1e40aeae521c5ec7b875655f4f6a693 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=4-T1pHyzKig'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"El usuario, en el centro del proceso de dise\u00f1o UX de una web o aplicaci\u00f3n\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/4-T1pHyzKig?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3rxbjk-1b0457b5f1d637cbf3fd9902c19cd276\">\n.flex_column.av-mp3rxbjk-1b0457b5f1d637cbf3fd9902c19cd276{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-mp3rxbjk-1b0457b5f1d637cbf3fd9902c19cd276 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  txtimg-text-conten flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd\">\n#top .av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp3ro0e8-24c4a9a84f3771a3ede4cb07f04f08cd av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00bfQu\u00e9 son la Accesibilidad Digital y la Experiencia de Usuario (UX)?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cxoapl-4ff6f9a4c60dd928c4f6bab445c0544d\">\n#top .hr.av-1cxoapl-4ff6f9a4c60dd928c4f6bab445c0544d{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-1cxoapl-4ff6f9a4c60dd928c4f6bab445c0544d .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-1cxoapl-4ff6f9a4c60dd928c4f6bab445c0544d hr-custom  avia-builder-el-6  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mp3roj0r-9f08a53cfe66d256e35fe0c23f720229 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La <\/span><b>accesibilidad digital<\/b><span style=\"font-weight: 400;\"> y la <\/span><b>experiencia de usuario UX<\/b><span style=\"font-weight: 400;\"> son fundamentales para crear webs, aplicaciones y plataformas digitales inclusivas, intuitivas y eficientes. La accesibilidad garantiza que cualquier persona, incluidas personas con discapacidad visual, auditiva, motora o cognitiva, pueda utilizar un producto digital sin barreras. La UX, por su parte, se centra en que la navegaci\u00f3n sea clara, \u00fatil y satisfactoria para todos los usuarios.<\/span><\/p>\n<p data-start=\"56\" data-end=\"497\"><span style=\"font-weight: 400;\">En MTP ayudamos a las empresas a mejorar sus productos digitales mediante consultor\u00eda de accesibilidad, investigaci\u00f3n UX, pruebas con usuarios, evaluaci\u00f3n t\u00e9cnica y validaci\u00f3n frente a est\u00e1ndares internacionales. Este enfoque forma parte de nuestra visi\u00f3n de<\/span> <a href=\"https:\/\/mtp.global\/es\/servicios\/quality-assurance\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Quality Assurance<\/span><\/a><span style=\"font-weight: 400;\">, donde la calidad no solo se mide por el funcionamiento t\u00e9cnico, sino tambi\u00e9n por la facilidad de uso, la inclusi\u00f3n y la experiencia real de las personas.<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4j975uh-c4410677632d2c6316d8c792fe260403\">\n.avia-section.av-4j975uh-c4410677632d2c6316d8c792fe260403{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='aspectos-clave'  class='avia-section av-4j975uh-c4410677632d2c6316d8c792fe260403 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  temp_txt_img_box avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43l53bt-9ddb03f0e06124ea3b04affabc5be141\">\n.flex_column.av-43l53bt-9ddb03f0e06124ea3b04affabc5be141{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-43l53bt-9ddb03f0e06124ea3b04affabc5be141 av_one_full  avia-builder-el-9  avia-builder-el-no-sibling  txtimg-text-conten first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp2uasf1-aab718f00cd40d0179adc24325e01178\">\n#top .av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp2uasf1-aab718f00cd40d0179adc24325e01178 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp2uasf1-aab718f00cd40d0179adc24325e01178 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-10  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Aspectos clave de la accesibilidad digital<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mj2lzt-8b6a2901e93bce02e82542bb1a132878\">\n#top .hr.av-3mj2lzt-8b6a2901e93bce02e82542bb1a132878{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-3mj2lzt-8b6a2901e93bce02e82542bb1a132878 .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-3mj2lzt-8b6a2901e93bce02e82542bb1a132878 hr-custom  avia-builder-el-11  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mp2ub0pa-326b6ed2055bae380c19f58b4b524bc6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La Accesibilidad Digital debe integrarse desde las primeras fases del desarrollo para garantizar plataformas inclusivas, funcionales y adaptadas a todo tipo de usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los principales aspectos que trabaja una consultor\u00eda especializada en accesibilidad son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navegaci\u00f3n mediante teclado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compatibilidad con lectores de pantalla.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contrastes de color adecuados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correcta estructura sem\u00e1ntica.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1o responsive y adaptable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Textos alternativos en im\u00e1genes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularios accesibles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arquitectura de informaci\u00f3n clara y comprensible.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las empresas tambi\u00e9n pueden apoyarse en una empresa de testing de accesibilidad y en servicios expertos de accesibilidad del sitio web para validar el cumplimiento de est\u00e1ndares internacionales y mejorar la experiencia digital de los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, las <\/span><a href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/pruebas-de-usabilidad\/\"><span style=\"font-weight: 400;\">pruebas de usabilidad<\/span><\/a><span style=\"font-weight: 400;\"> permiten detectar fricciones reales durante la navegaci\u00f3n y optimizar la interacci\u00f3n con las plataformas digitales.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6sz2861-dda6020a5b39e4dd835c035aade46fc8\">\n.avia-section.av-6sz2861-dda6020a5b39e4dd835c035aade46fc8{\nbackground-color:#ecedef;\nbackground-image:unset;\n}\n<\/style>\n<div id='importancia-accesibilidad'  class='avia-section av-6sz2861-dda6020a5b39e4dd835c035aade46fc8 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  temp_txt_img_box avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-n1occ9-7e9ef01989e3fdf28fe5ec59e7a223f8 sc-av_one_half 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.av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mp2u9n79-4244a259940c4caa04825d0147e143fc .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mp2u9n79-4244a259940c4caa04825d0147e143fc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp2u9n79-4244a259940c4caa04825d0147e143fc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp2u9n79-4244a259940c4caa04825d0147e143fc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp2u9n79-4244a259940c4caa04825d0147e143fc av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-15  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00bfPor qu\u00e9 es importante la accesibilidad digital?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kblzzt-16b39c984e940eb8251e3eb5d007000f\">\n#top .hr.av-5kblzzt-16b39c984e940eb8251e3eb5d007000f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5kblzzt-16b39c984e940eb8251e3eb5d007000f .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-5kblzzt-16b39c984e940eb8251e3eb5d007000f hr-custom  avia-builder-el-16  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mp2u9s2z-67d7ad82cfb753f7f6127ecb15b2d339 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La Accesibilidad Digital no solo mejora la inclusi\u00f3n, sino que tambi\u00e9n ayuda a cumplir normativas legales y optimizar la experiencia de navegaci\u00f3n para todos los usuarios, independientemente de sus capacidades o dispositivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una correcta <\/span><a href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/consultoria-de-accesibilidad-digital\/\"><span style=\"font-weight: 400;\">consultor\u00eda de accesibilidad web<\/span><\/a><span style=\"font-weight: 400;\"> permite identificar problemas t\u00e9cnicos, mejorar la compatibilidad con tecnolog\u00edas de apoyo y garantizar experiencias digitales m\u00e1s eficientes y accesibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En entornos empresariales, una estrategia de accesibilidad debe integrarse desde las primeras fases del proyecto, junto con la<\/span><a href=\"https:\/\/mtp.global\/es\/servicios\/quality-assurance\/ingenieria-de-requisitos\/\"> <span style=\"font-weight: 400;\">ingenier\u00eda de requisitos<\/span><\/a><span style=\"font-weight: 400;\"> y la definici\u00f3n funcional, para evitar que las barreras se detecten tarde y sean m\u00e1s costosas de corregir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La obtenci\u00f3n de una <\/span><a href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/certificacion-de-accesibilidad-digital-dinclusive\/\"><span style=\"font-weight: 400;\">certificaci\u00f3n de accesibilidad digital DInclusive<\/span><\/a><span style=\"font-weight: 400;\"> tambi\u00e9n ayuda a reforzar la confianza de usuarios y clientes, demostrando el compromiso de la empresa con la inclusi\u00f3n y la innovaci\u00f3n digital.<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krzo55-f980814e9960758708420cc0435eb726\">\n.flex_column.av-krzo55-f980814e9960758708420cc0435eb726{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-krzo55-f980814e9960758708420cc0435eb726 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3rq0rh-84d8b5a11a1e20fab999b6ea5620ebbe\">\n.avia-image-container.av-mp3rq0rh-84d8b5a11a1e20fab999b6ea5620ebbe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mp3rq0rh-84d8b5a11a1e20fab999b6ea5620ebbe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mp3rq0rh-84d8b5a11a1e20fab999b6ea5620ebbe av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div 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https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/02\/MTP-Blog-Post-observabilidad-1500x844.jpg 1500w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/02\/MTP-Blog-Post-observabilidad-705x397.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33rz75l-6228902b84401c4655643547eab25bbc\">\n.avia-section.av-33rz75l-6228902b84401c4655643547eab25bbc{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='beneficios-ux'  class='avia-section av-33rz75l-6228902b84401c4655643547eab25bbc main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  temp_txt_img_box bg-white avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2jncis9-fcbe5ef2ba76d6745c3ea6557932e458 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-2jncis9-fcbe5ef2ba76d6745c3ea6557932e458 av_three_fifth  avia-builder-el-21  el_before_av_two_fifth  avia-builder-el-first  txtimg-text-conten first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc\">\n#top .av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp2ucj31-1bd217f78736b76fddfd38019b885ccc av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  > \u00bfCu\u00e1les son los beneficios de una experiencia de usuario (UX) s\u00f3lida?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mp2ucoqn-c61ff269c18c7fb6841e86f1a4550d98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Implementar una estrategia s\u00f3lida de UX y Accesibilidad Digital aporta beneficios tanto para los usuarios como para las empresas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor satisfacci\u00f3n del cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incremento de conversiones y ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducci\u00f3n de abandonos y rebote.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejora de la reputaci\u00f3n digital.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navegaci\u00f3n m\u00e1s intuitiva y eficiente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor accesibilidad e inclusi\u00f3n digital.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de procesos de interacci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para lograrlo, es necesario combinar investigaci\u00f3n, dise\u00f1o centrado en el usuario, validaci\u00f3n funcional y<\/span><a href=\"https:\/\/mtp.global\/es\/servicios\/quality-assurance\/pruebas-funcionales\/\"> <span style=\"font-weight: 400;\">pruebas funcionales<\/span><\/a><span style=\"font-weight: 400;\"> que permitan comprobar que cada flujo cumple su objetivo y responde correctamente en diferentes escenarios de uso.<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85d2m1-9057521de49a7a85672ac78791a05c68\">\n.flex_column.av-85d2m1-9057521de49a7a85672ac78791a05c68{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-85d2m1-9057521de49a7a85672ac78791a05c68 av_two_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fp5tw9-f8bad262069b058a0065d015fc336be7\">\n.avia-image-container.av-1fp5tw9-f8bad262069b058a0065d015fc336be7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1fp5tw9-f8bad262069b058a0065d015fc336be7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1fp5tw9-f8bad262069b058a0065d015fc336be7 av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4723 avia-img-lazy-loading-not-4723 avia_image ' src=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability.jpg\" alt='' title=''  height=\"717\" width=\"717\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability.jpg 717w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability-300x300.jpg 300w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability-80x80.jpg 80w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability-36x36.jpg 36w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability-180x180.jpg 180w, https:\/\/mtp.global\/es\/wp-content\/uploads\/2024\/06\/reliability-705x705.jpg 705w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpcigs7u-99030be0e6f874971dd933b0c9c7c2c0\">\n.avia-section.av-mpcigs7u-99030be0e6f874971dd933b0c9c7c2c0{\nbackground-color:#ecedef;\nbackground-image:unset;\n}\n<\/style>\n<div id='aplica-accesibilidad'  class='avia-section av-mpcigs7u-99030be0e6f874971dd933b0c9c7c2c0 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-195mqzd-25d454928c48c7aff5a5623a6cfd66e8\">\n.flex_column.av-195mqzd-25d454928c48c7aff5a5623a6cfd66e8{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-195mqzd-25d454928c48c7aff5a5623a6cfd66e8 av_one_full  avia-builder-el-27  avia-builder-el-no-sibling  txtimg-text-conten first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f\">\n#top .av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp2udu85-c3074f6f610d149fc9ee823661e0c86f av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-28  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00bfC\u00f3mo se aplica la accesibilidad digital? <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfg5dl-120fd6ec6ae50782fe8f304e0e04efde\">\n#top .hr.av-lfg5dl-120fd6ec6ae50782fe8f304e0e04efde{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-lfg5dl-120fd6ec6ae50782fe8f304e0e04efde .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-lfg5dl-120fd6ec6ae50782fe8f304e0e04efde hr-custom  avia-builder-el-29  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mp2ue2y8-46dbd54c01d75aa6c05d5ab1bdeeeb97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La Accesibilidad Digital se implementa mediante auditor\u00edas, validaciones t\u00e9cnicas y procesos de mejora continua sobre productos y servicios digitales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos procesos suelen incluir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis UX y accesibilidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing funcional y validaciones t\u00e9cnicas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluaci\u00f3n de cumplimiento WCAG.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n de interfaces y navegaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revisi\u00f3n de arquitectura de informaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pruebas con usuarios reales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorizaci\u00f3n y mejora continua.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Muchas compa\u00f1\u00edas integran estos procesos junto a servicios de calidad digital y ciberseguridad para garantizar plataformas seguras, accesibles, eficientes y alineadas con las mejores pr\u00e1cticas de experiencia de usuario.<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nzz1b2-b9c4e9b9169588d888a193fce95b3118\">\n.avia-section.av-6nzz1b2-b9c4e9b9169588d888a193fce95b3118{\nbackground-color:#ecedef;\nbackground-image:unset;\n}\n<\/style>\n<div id='soluciones'  class='avia-section av-6nzz1b2-b9c4e9b9169588d888a193fce95b3118 main_color avia-section-large avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f\">\n#top .hr.hr-invisible.av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1beazcu-818722e239d113a7ffd5da30cc4c0c0f hr-invisible  avia-builder-el-32  el_before_av_one_third  avia-builder-el-first  av-medium-hide av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499\">\n@keyframes av_boxShadowEffect_av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-5wmicta-29c2c326ea93db08d6f86ec99c2ea499 av_one_third  avia-builder-el-33  el_after_av_hr  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5\">\n#top .av_textblock_section.av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-5au1m5a-ac5430dc81918c43b73e1416ea1b90e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Consultor\u00eda de Accesibilidad Digital<\/strong><\/h2>\n<p>Evaluamos y mejoramos tus productos seg\u00fan normativas internacionales como WCAG o EN 301549, entre otras.<\/p>\n<p>La inclusi\u00f3n no es opcional. Es calidad, reputaci\u00f3n y alcance.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/consultoria-de-accesibilidad-digital\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679\">\n@keyframes av_boxShadowEffect_av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-4ofyu7y-3cfcfb8fd136135cebe12f1af5049679 av_one_third  avia-builder-el-35  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o827p-d0a4ce960363d55363666fad0c584c1a\">\n#top .av_textblock_section.av-me2o827p-d0a4ce960363d55363666fad0c584c1a .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o827p-d0a4ce960363d55363666fad0c584c1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Certificaci\u00f3n de accesibilidad digital <span lang=\"en\">Dinclusive<\/span><\/strong><\/h2>\n<p>Certificamos que tu producto es accesible y cumplidor, con un proceso riguroso y transparente.<\/p>\n<p>La confianza se construye con evidencias. <span lang=\"en\">Dinclusive<\/span> es una garant\u00eda.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/certificacion-de-accesibilidad-digital-dinclusive\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619\">\n@keyframes av_boxShadowEffect_av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-3wbw2zi-22b95a9daad3606e3d313b7cfeb3a619 av_one_third  avia-builder-el-37  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o8q5y-232771df806e92f5039809d4ef49af06\">\n#top .av_textblock_section.av-me2o8q5y-232771df806e92f5039809d4ef49af06 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o8q5y-232771df806e92f5039809d4ef49af06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Dise\u00f1o de Experiencia de Usuario (UX)<\/strong><\/h2>\n<p>Creamos interfaces centradas en el usuario, optimizando cada punto de contacto digital.<\/p>\n<p>Una buena Experiencia de Usuario se traduce en efectividad.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/diseno-de-experiencia-de-usuario\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-37cztum-7c40dff412af701fa701f902f0ff8343 sc-av_one_third av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37cztum-7c40dff412af701fa701f902f0ff8343\">\n@keyframes av_boxShadowEffect_av-37cztum-7c40dff412af701fa701f902f0ff8343-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-37cztum-7c40dff412af701fa701f902f0ff8343{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-37cztum-7c40dff412af701fa701f902f0ff8343 av_one_third  avia-builder-el-39  el_after_av_one_third  el_before_av_one_third  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2\">\n#top .av_textblock_section.av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2o9lis-7b1c78ff67c5fb75c33b19bfbf5712a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Consultor\u00eda UX<\/strong><\/h2>\n<p>Analizamos tu producto con ojos cr\u00edticos y proponemos mejoras concretas, alineadas con objetivos de negocio y usuario.<\/p>\n<p>Sin <span lang=\"en\">insights<\/span>, no hay mejora real. Nosotros nos ocupamos de analizarlas.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/consultoria-ux\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b\">\n@keyframes av_boxShadowEffect_av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b-column {\n0%   { box-shadow:  0 0 0 0 rgba(0,0,0,0.15); opacity: 1; }\n100% { box-shadow:  0 0 10px 0 rgba(0,0,0,0.15); opacity: 1; }\n}\n.flex_column.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nwidth:32%;\nmargin-left:0;\nbox-shadow: 0 0 10px 0 rgba(0,0,0,0.15);\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-1xvrxfi-fc53191ac45d8fed03b3e43a378fe50b av_one_third  avia-builder-el-41  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top shadow-not-animated  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-me2oaco1-776354ca560dd148b6bb09e0fb70d608\">\n#top .av_textblock_section.av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 .avia_textblock{\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-me2oaco1-776354ca560dd148b6bb09e0fb70d608 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><strong>Pruebas de usabilidad<\/strong><\/h2>\n<p>Testamos tus productos con usuarios reales para detectar barreras, confusiones y oportunidades de mejora.<\/p>\n<p>Crees que tu aplicaci\u00f3n funciona: nosotros la probamos y lo confirmamos.<\/p>\n<p><strong><a style=\"color: #b21532;\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/pruebas-de-usabilidad\/\">M\u00e1s informaci\u00f3n<\/a><\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qu71c3-120af4d4d30a517c8fd4856f21b300e0\">\n.flex_column.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0{\nwidth:32%;\nmargin-left:0;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0 .av-flex-placeholder{\nwidth:2%;\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-qu71c3-120af4d4d30a517c8fd4856f21b300e0{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-qu71c3-120af4d4d30a517c8fd4856f21b300e0 av_one_third  avia-builder-el-43  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top av-hide-on-mobile  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='faqs-consultoria-ux'  class='avia-section av-ph0ms9-f8eaf4d6167f46c6bebab4f49b0f7d22 main_color avia-section-default avia-no-border-styling  avia-builder-el-44  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470\">\n#top .av_textblock_section.av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470 .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-mo1lhs75-bb6a491b4fb29c28a16aa3ce46f9e470 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Preguntas frecuentes sobre <b>Accesibilidad digital y UX<\/b><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba\">\n#top .togglecontainer.av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba p.toggler{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n#top .togglecontainer.av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba .toggle_wrap .toggle_content{\ncolor:#000000;\nbackground-color:#edeef0;\n}\n<\/style>\n<div  class='togglecontainer av-mp2r7fx5-854e9ae713e5d18aae5cd5eb1fef8fba av-minimal-toggle  avia-builder-el-46  el_after_av_textblock  avia-builder-el-last  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mp2r44gm-8ccaa8e5d9d636500e6a20c982655a00'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  activeTitle av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\" \u00bfCu\u00e1l es la diferencia entre UX y UI?\" data-title-open=\"\"> \u00bfCu\u00e1l es la diferencia entre UX y UI?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  active_tc av-title-above' style='display:block;'  itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Aunque a menudo se confunden, UX (User Experience) y UI (User Interface) son disciplinas complementarias:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX se enfoca en la experiencia del usuario, en c\u00f3mo fluye dentro de la plataforma, c\u00f3mo percibe la navegaci\u00f3n, la accesibilidad digital y la facilidad de uso.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UI se centra en el dise\u00f1o visual y en los elementos de interacci\u00f3n: botones, tipograf\u00edas, colores, iconos y distribuci\u00f3n gr\u00e1fica.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un dise\u00f1o digital exitoso requiere integrar ambas \u00e1reas: sin un buen dise\u00f1o de interfaz, la experiencia puede resultar poco atractiva; sin una buena estrategia de UX, la interfaz, por muy est\u00e9tica que sea, no ser\u00e1 funcional.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-14trgt5-e735d19c1e5c79876bdbc787af35c2c1'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\" \u00bfQu\u00e9 beneficios aporta un an\u00e1lisis UX en el dise\u00f1o digital?\" data-title-open=\"\"> \u00bfQu\u00e9 beneficios aporta un an\u00e1lisis UX en el dise\u00f1o digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">El an\u00e1lisis UX es un proceso que estudia c\u00f3mo los usuarios interact\u00faan con una plataforma digital, detectando puntos de fricci\u00f3n y \u00e1reas de mejora.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Algunos de los beneficios clave son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar errores en el recorrido del usuario que afectan la conversi\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir la usabilidad UX y el nivel de accesibilidad digital.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtener datos reales sobre c\u00f3mo los usuarios completan tareas espec\u00edficas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reducir costos en fases de desarrollo corrigiendo problemas antes de la implementaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> En definitiva, un buen an\u00e1lisis UX permite construir experiencias m\u00e1s fluidas, accesibles y rentables.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp2r5n2j-d10bd7099e88dcb5dcb069f34e767b1a'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 aporta un experto en UX a un proyecto digital?\" data-title-open=\"\">\u00bfQu\u00e9 aporta un experto en UX a un proyecto digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Un experto en UX es un profesional especializado en dise\u00f1ar experiencias digitales centradas en el usuario. Su rol no es \u00fanicamente est\u00e9tico, sino estrat\u00e9gico y metodol\u00f3gico.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Entre sus principales aportes est\u00e1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar investigaci\u00f3n de usuarios para entender necesidades reales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir personas y customer journeys que orienten el dise\u00f1o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollar wireframes y prototipos que reflejen soluciones efectivas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducir pruebas de UX y test de usuario UX para validar decisiones con usuarios reales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> Un experto en UX garantiza que el desarrollo digital no solo funcione, sino que ofrezca experiencias memorables, inclusivas y rentables.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lhj5zt-4959505d4843f8748b1c84d025da81f3'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"\u00bfQu\u00e9 incluyen los servicios UX de una empresa especializada?\" data-title-open=\"\">\u00bfQu\u00e9 incluyen los servicios UX de una empresa especializada?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Los servicios UX abarcan todo el ciclo de dise\u00f1o y validaci\u00f3n de la experiencia digital. Una empresa UX o empresa de UX puede ofrecer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auditor\u00eda UX y an\u00e1lisis UX de sitios o aplicaciones existentes.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigaci\u00f3n de usuarios mediante entrevistas, encuestas y observaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prototipado y desarrollo UX con interfaces centradas en accesibilidad y usabilidad.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pruebas de UX con usuarios reales para validar hip\u00f3tesis.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test de usuario UX para medir la eficiencia, satisfacci\u00f3n y comprensi\u00f3n de la plataforma.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implementaci\u00f3n de principios de Accesibilidad Digital.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> De esta forma, los servicios UX permiten que cada interacci\u00f3n digital sea m\u00e1s intuitiva, inclusiva y alineada con los objetivos de negocio.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp2r68q7-df94f321f77bbda79a6990b482a6ac72'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"\u00bfPor qu\u00e9 la usabilidad UX es clave para el \u00e9xito digital?\" data-title-open=\"\">\u00bfPor qu\u00e9 la usabilidad UX es clave para el \u00e9xito digital?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La usabilidad es fundamental porque facilita la navegaci\u00f3n, mejora la interacci\u00f3n con la plataforma y hace que los usuarios encuentren lo que necesitan de forma r\u00e1pida y sencilla. Una buena experiencia de uso favorece la satisfacci\u00f3n, la fidelizaci\u00f3n y el rendimiento del negocio digital.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp2r6s8q-882773e5fe1ce9f1942495dbf6e11e71'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"\u00bfCu\u00e1l es la diferencia entre usabilidad y accesibilidad web?\" data-title-open=\"\">\u00bfCu\u00e1l es la diferencia entre usabilidad y accesibilidad web?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La usabilidad se centra en que una plataforma sea intuitiva y f\u00e1cil de utilizar, mientras que la accesibilidad web busca garantizar que cualquier persona, incluidas aquellas con discapacidad, pueda acceder y navegar correctamente por el sitio.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp2r7azi-b792885ec2b4a5450109ed67a212b5ec'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todo} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"\u00bfPor qu\u00e9 contratar una empresa UX? \" data-title-open=\"\">\u00bfPor qu\u00e9 contratar una empresa UX? <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Una empresa especializada en UX ayuda a crear experiencias digitales m\u00e1s centradas en el usuario, optimizar procesos de navegaci\u00f3n y mejorar el rendimiento de productos y servicios digitales. Adem\u00e1s, contribuye a aumentar conversiones, satisfacci\u00f3n y competitividad online.<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21vbjh5-41997e91228cc9cce0cb10f392d3632c\">\n.avia-section.av-21vbjh5-41997e91228cc9cce0cb10f392d3632c{\nbackground-color:#ecedef;\nbackground-image:unset;\n}\n<\/style>\n<div id='elegir-mtp'  class='avia-section av-21vbjh5-41997e91228cc9cce0cb10f392d3632c main_color avia-section-default avia-no-border-styling  avia-builder-el-47  el_after_av_section  el_before_av_section  temp_txt_img_box avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-60k5kp-0b069f3efc7802e3d15157ebf64a0f25 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-60k5kp-0b069f3efc7802e3d15157ebf64a0f25\">\n.flex_column.av-60k5kp-0b069f3efc7802e3d15157ebf64a0f25{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-60k5kp-0b069f3efc7802e3d15157ebf64a0f25 av_one_half  avia-builder-el-48  el_before_av_one_half  avia-builder-el-first  txtimg-text-conten first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e\">\n#top .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e{\npadding-bottom:10px;\ncolor:#101246;\nfont-size:45px;\n}\nbody .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:45px;\n}\n.av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .special-heading-inner-border{\nborder-color:#101246;\n}\n.av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mo8h9bll-2fc00a88897ff0f5d975a0c52a15f80e av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-49  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00bfPor qu\u00e9 elegir MTP?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-181za3d-5594f88bbc55d5b92ba4442df16b49e3\">\n#top .hr.av-181za3d-5594f88bbc55d5b92ba4442df16b49e3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-181za3d-5594f88bbc55d5b92ba4442df16b49e3 .hr-inner{\nwidth:50px;\nborder-color:#101246;\n}\n<\/style>\n<div  class='hr av-181za3d-5594f88bbc55d5b92ba4442df16b49e3 hr-custom  avia-builder-el-50  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mo8h9rhw-cff874cc4d200c297c5040378fcc2f72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Elegir MTP para accesibilidad digital y UX significa construir experiencias que funcionan mejor para todos los usuarios y para el negocio:<\/span><\/p>\n<ul>\n<li><b>Dise\u00f1o centrado en las personas<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Creamos experiencias intuitivas, accesibles y coherentes, adaptadas a diferentes perfiles, capacidades y contextos de uso.<\/span><\/li>\n<li><b>Accesibilidad integrada desde el inicio<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Incorporamos criterios WCAG y buenas pr\u00e1cticas de accesibilidad desde las primeras fases de dise\u00f1o y desarrollo.<\/span><\/li>\n<li><b>UX orientada a resultados<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Optimizamos la experiencia de usuario para mejorar la conversi\u00f3n, la retenci\u00f3n y la eficiencia en el uso de los productos digitales.<\/span><\/li>\n<li><b>Cumplimiento y calidad asegurados<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Ayudamos a cumplir normativas internacionales como WCAG o EN 301 549, reduciendo riesgos legales y t\u00e9cnicos.<\/span><\/li>\n<li><b>Mejora continua basada en datos y testing<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Validamos decisiones de dise\u00f1o con pruebas de usabilidad, an\u00e1lisis UX y evaluaci\u00f3n con tecnolog\u00edas asistivas.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-py8261-2073bfc754b4974e23579730e596ea03\">\n.flex_column.av-py8261-2073bfc754b4974e23579730e596ea03{\nbackground-color:#ecedef;\n}\n<\/style>\n<div  class='flex_column av-py8261-2073bfc754b4974e23579730e596ea03 av_one_half  avia-builder-el-52  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo8h8xf8-93fc7b32b0ba45021152e9cf09cccfef\">\n.avia-image-container.av-mo8h8xf8-93fc7b32b0ba45021152e9cf09cccfef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo8h8xf8-93fc7b32b0ba45021152e9cf09cccfef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo8h8xf8-93fc7b32b0ba45021152e9cf09cccfef av-styling- avia-align-center  avia-builder-el-53  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-40233 avia-img-lazy-loading-not-40233 avia_image ' src=\"https:\/\/mtp.global\/es\/wp-content\/uploads\/2026\/03\/home_digital_business_assurance.jpg\" alt='' title='home_digital_business_assurance'  height=\"696\" width=\"930\"  itemprop=\"thumbnailUrl\" 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Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fbbjri-cf451b538e4c44517cf78bfa005ad701\">\n.avia-section.av-4fbbjri-cf451b538e4c44517cf78bfa005ad701 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='formulario-contacto'  class='avia-section av-4fbbjri-cf451b538e4c44517cf78bfa005ad701 main_color avia-section-huge avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-37401'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107\">\n#top .flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nmargin-top:0;\nmargin-bottom:0;\n}\n.flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107{\nmargin-top:0;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-40hqvf2-b084d440af4eb5a2e7cbb6d5149b7107 av_one_full  avia-builder-el-55  el_before_av_one_fourth  avia-builder-el-first  first no_margin flex_column_div av-animated-generic left-to-right av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36\">\n#top .av_textblock_section.av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 .avia_textblock{\nfont-size:40px;\ncolor:#101246;\n}\n<\/style>\n<section  class='av_textblock_section av-3bdbacu-482f2e89eb0945b4bf7e896a4b53ad36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00bfEn qu\u00e9 podemos ayudarte?<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32njujy-d6a91251c363a017665b8f434dc40a94\">\n#top .av_textblock_section.av-32njujy-d6a91251c363a017665b8f434dc40a94 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-32njujy-d6a91251c363a017665b8f434dc40a94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Si necesitas contactar con nosotros puedes rellenar el siguiente formulario.<br \/>\nNos pondremos en contacto contigo lo antes posible.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hkkgku-b9cb2b91c0f76c120d59fcc650f46026 av_one_fourth  avia-builder-el-58  el_after_av_one_full  el_before_av_one_half  first no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-231pl4e-a155a6a2fb8b136413d02f69e39c42e7 av_one_half  avia-builder-el-59  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09\">\n#top .av_textblock_section.av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 .avia_textblock{\nfont-size:17px;\ncolor:#0a0a0a;\n}\n<\/style>\n<section  class='av_textblock_section av-1r3sh72-3d6fb78f3da77b4dc18697a230963f09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Los campos marcados con <span style=\"color: #b21532;\">*<\/span> son obligatorios<\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39dbke-99cdb38d67a0dd352eee1b6d132789bc\">\n#top .flex_column_table.av-equal-height-column-flextable.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.flex_column.av-39dbke-99cdb38d67a0dd352eee1b6d132789bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-39dbke-99cdb38d67a0dd352eee1b6d132789bc av_one_fourth  avia-builder-el-62  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":4555,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37401","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accesibilidad Digital y Experiencia UX | MTP<\/title>\n<meta name=\"description\" content=\"La accesibilidad digital y UX de MTP garantiza interfaces inclusivas, usables y alineadas con normativas para experiencias universales y de calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mtp.global\/es\/servicios\/accesibilidad-digital-y-ux\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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